Imperial was the main camera brand of Herbert George Co., a Chicago, Illinois, company founded by Herbert Weil and George Israel around 1945. Herco appeared on some models, such as the Herco Imperial; then Imperial won out as the preferred name. In 1961, company ownership changed and the whole company was renamed to Imperial Camera Corp. . It made entirely bakelite and plastic cameras and often used eye-catching colors and styles to spur sales of what were otherwise very basic designs. 

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